It started with one fussy eater.

HLT One began with a mother searching for snacks her daughter would genuinely enjoy and grew into a promise to make nutrition easier for families everywhere.

OUR FOUNDER'S STORY

Our story

HLT One was born from a very personal parenting journey.

As a parent of two children, I experienced two completely different relationships with food. My son, M, was easy - he enjoyed a wide variety of foods and understood from a young age why nutrition mattered for his growth. Introducing healthy foods to him felt natural and effortless.

My daughter, C, was completely different. She preferred soft foods and was far more selective about trying new things. As she grew, she gravitated towards foods that were tastier, crunchier and more exciting to eat. Like many parents, I found myself constantly searching for nutritious options she would genuinely enjoy.

That experience opened my eyes to a challenge faced by countless families. Parents know nutrition matters, but finding products children are willing to eat consistently is not always easy. Too often, the healthy choice felt difficult to find, difficult to introduce, or simply not appealing enough for a child.

So I started HLT One with a simple mission: to make nutrition easier, more enjoyable and more accessible for parents.

- Jenny, Founder

Before HLT One, I spent much of my career in consumer-focused strategy consulting, helping brands understand what people really need. Along the way I developed a deep passion for nutrition and the part that natural, high-quality ingredients play in the health of women, children and families. I believe eating well starts with understanding what goes into our food - and that good eating, consistent sleep and positive daily habits are the foundation of a healthy, happy childhood. That mix of professional experience and personal conviction is what drew me to HLT One.

  • Singapore · 2025

    Founded and based in Singapore

  • Feb 2026

    First products launched

  • 1,000s of homes

    Welcomed in our first few months
Why we exist

What was missing

Many products focus heavily on taste, convenience or marketing. We felt there was room for something that balanced the three things parents really want: nutrition, quality and trust. Parents shouldn't have to choose between a snack their child enjoys and one that supports their wellbeing.

That's the gap HLT One was built to close - making it easier for parents to discover nutritious products, build healthy habits and create positive food experiences from an early age.

The values behind the name

Healthy. Love. Trustworthy.

  • Healthy

    Every child deserves a strong nutritional foundation, so we focus on wholesome ingredients and clean recipes.

  • Love

    Every product is created with the same care we'd give our own children.

  • Trustworthy

    Parents deserve brands they can rely on, built on quality, transparency and consistency.
Our promise

What we won't compromise on

We never compromise on product quality, safety, or the trust parents place in us. Every decision we make starts with one simple question:

“Would we confidently give this to our own children?”

If the answer isn't yes, it doesn't make it to your family. And if parents remember only three things about us, we hope it's these: we care about children's nutrition, we create products families can trust, and we make healthy choices genuinely enjoyable.

How it's made

Quality you can taste - and trust

Quality starts with sourcing and formulation. We work with carefully selected manufacturing partners that meet high standards for quality, safety and consistency - and we put real effort into our recipes, developing them in consultation with paediatricians, nutrition experts and consultants to get the nutrition right.

Our goal is clean, nutritious food that never compromises on taste. We keep refining our formulations until they strike the right balance between wholesome ingredients and great flavour - products loved not just by babies and children, but by mothers and grandparents too.

  • Fruit - sourced directly from partner farms in China
  • Milk - buffalo milk from Yunnan
  • Rice - from Heilongjiang, northern China
  • Made - in a certified Class 10,000 cleanroom environment

Meet the bara friends

Say hello to Yummybara and Habibara - the friendly faces of HLT One. Cheerful, caring and a little adventurous, the bara friends are here to make healthy habits feel fun. They encourage little ones to explore nutritious food with curiosity and excitement, so children feel joy and familiarity while parents feel confidence in what's behind them.
Yummybara

Yummybara

The playful snack-lover of the family, all about delicious freeze-dried treats.

Habibara

Habibara

The gentle carer, here for life's everyday baby essentials.

Snacks Made Easy

4 Months +
4 Months +
TUMMY TIME
6 Months +
6 Months +
SITTING UP
12 Months +
12 Months +
FIRST STEPS
3 Years +
3 Years +
LITTLE EXPLORER
JOIN US

Join the HLT One family

There's never been a better time to shop with us directly. Our rewards, exclusive offers and the very best of HLT One live right here on our store - earned only when you shop with us. Create an account, start collecting Bara Points, and let's make healthy a little happier, together.
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